By ALICIA STICE
Blake Maxey is catering to a customer base that might need a little pampering, but typically fails to get attention from mainstream retailers.
In January, Maxey officially opened online business Big Tree Beard Co. The company specializes in scented oil that Maxey says moisturizes beards and skin. He uses jojoba oil — which some people use to treat acne and dry skin — and mixes it with scented essential oils.
Maxey initially created the product for himself, but decided to turn it into a business when friends kept requesting the beard oil.
“It helps with itching, it can help with dry skin,” he said. “It nourishes the skin and beard and makes it soft and smell great.”
He sells beard oil in three scents: sweet mint, citrus lavender and backwoods, which he describes as a “cedar, woodsy type of smell.”
BIG TREE BEARD CO.
Prices: One fluid ounce of beard oil costs $18, which Maxey said would last between two and three months. You can also buy all three scents for $45.
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